About

Mission:
 Our mission is to inspire transformation and to be intentional about leading by example through integrity, excellence, and accountability in all that we do.
Vision:
Our vision is to be a motivating and inclusive community where people can get all of their fitness needs from one reliable source.
Core Values:
Intent, Integrity, Excellence, Accountability

Corey Critell

CEO/FOUNDER

My passion for fitness began after watching my mom go through her own 100lb+ weight loss journey. Watching her find confidence in herself through fitness helped me to do the same. When I was in 8th grade, I was cut from my middle school football team and decided I needed to take control of my life. I began a nightly routine of pushups, situps and squats that I did religiously for years. By the time I graduated high school, I had several division 1 scholarship offers across the US for football. The most important lesson I learned during that time was that you can either be a product of your environment or create your own environment. Fitness gave me a newfound confidence in myself that I could achieve anything, and I simply want other people to experience the same thing. Fitness will change your life if you let it!

Araksi Critell

Digital Marketing Manager

My passion for fitness began as a young adult when my sister bought me a gym membership. Little did my sister know that gift would turn into a career and a passion that would ultimately redirect the course of my life. I am a registered nurse and a competitive bodybuilder. After moving to Georgia from California, I chose to leave the nursing field to join my husband, Corey, in a business with the mission to Inspire Transformation through fitness.

Tyler Blaylock

General Manager

The reason I got into fitness is to have the opportunity to change someone’s life. When you can help someone change their life in one way, it will reflect in other areas of their life. I have seen this with working with real clients at PHIT, like Anthony. Anthony was someone who needed help in fitness to gain confidence professionally and personally. That discipline and confidence he gained carried over into other areas of his life, leading him to strive for even greater goals outside the gym (Inspire Transformation). I look forward to continued growth at PHIT under positive leadership where I get to be involved in a company who truly has an impact on people's lives.

Ellie Klarl

Operations Manager

My first time with a gym membership started like many people: not knowing what to do and ending up on the treadmill for most of the workout. I was fortunate enough to have my brother encourage me to venture to the weights and teach me the benefits of strength-training from the beginning. My foundation in fitness began with bodybuilding, which taught me a lot about discipline. Fast forward a few years, and I was faced with health challenges of my own. Fitness, health, and functionality took on a whole new meaning for me, as I was challenged to grow in my knowledge and perspective. Fitness gives me a quality of life that doctors didn't know was possible. I am passionate about being an example in the fitness industry and chose this career path to stay true to my values and help others find their own joy in movement.

Bree Thornton

Assistant General Manager

I was an athlete for the majority of my life, and my coaches had a tremendous impact on my life. They saw a light that I didn't see in myself and pushed me to be my best every single day. Their confidence in me ultimately led me to wanting to do the same for others. I enjoy encouraging people to push past their comfort zones because without that extra push, you may never realize what you're truly capable of!

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